We quickly found out that our primary target market, hotel and resort spas, was obsessed with architecture, interior design and elements of marketing and image-building while often paying too little attention to the methodology behind their treatments. As a result, we had to redirect our efforts. We found greater reception in medium-sized cause often owned by former technicians who understood the value of a common method for all treatments and training.
Our company has a long list of pioneering activities with great results. Consider that in the 60s and 70s, our industry was following the lead of the drug industry, seeking and introducing new chemical solutions as answers to both medicine and beauty. Phytobiodermie® went countercurrent by using natural ingredients: blends of essential oils in bases such as algae, clays, minerals, and cereals, to which are included value added ingredients like vitamins and oligo elements. We introduced the use of light therapy, using different colors of light, as a systematic adjunct to face and body treatments. We also created the Biostimulateur,™ a unique piece of equipment to work on energetic points and reflex zones for advanced practitioners to use. Overall, our truly innovative breakthrough was the notion of working not only with matter (products) on matter (skin) but also using energetic tools to work on vital energy with energetic essential oils and light, the purest form of energy.
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