The beauty world, from manufacturers to retailers, from specialized media to treatment professionals, has always been influenced by prevailing medical views and throughout the 20th century novelties of a growing drug industry.
Faced with the increasingly urgent and widespread challenge that consumers present to the beauty industry, the beauty world has moved even more closely to medical doctors with the spectacular growth of the medical spa trend.
In a medical spa under the direction of a doctor, if required by local laws, nurses, aestheticians or therapist engage in a variety of invasive modalities usually gear to producing fast results.
To go further and faster, in some medical spas and in many clinics, surgeons perform plastic surgery. In all of these instances, the body is considered in the same way as when a car is taken to the repair shop to replace an old set of tires or any defective engine part.
These professionals behave according to a view of the world, of matter, and of the body, that is obsolete and a cause of the shortcomings of modern medicine and too often, of the mishaps of aesthetic surgery.
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